Look at the date
When an assistant picks who to cite, recency counts. A site that hasn't changed in a year sends exactly the opposite signal of the one you want to send.
[ maintenance ] Freshness
A still website loses ground on its own.
I don't hand you a site and disappear. The systems that now answer for people reward what's fresh; they tend to cite what was updated recently. Maintenance is what keeps you the answer six months and a year from now.
[01] Why it matters
Freshness is a signal, not a luxury.
Ground isn't lost by doing something wrong. It's lost by sitting still while everything around you moves.
Moves without warning
Even if your site stays the same, the one next door updates. The gap opens on its own, without anyone doing anything against you.
Expires over time
Certificates, dependencies, and platforms age. A periodic review keeps a technical slip from quietly costing you visibility.
[02] Plans
Three speeds, based on how much you move.
Reference figures, monthly. The exact plan is tuned to your site after a conversation. No forced lock-in: you cancel with written notice.
Essential
from $90 / month
- Security and certificate review
- Periodic backups
- Minor technical updates
- One content change per month
- Brief quarterly report
Active
from $180 / month
- Everything in Essential
- Up to 4 content changes per month
- Copy and structured-data refresh
- Speed and mobile monitoring
- SEO and AEO tweaks as you go
Authority
custom
- Everything in Active
- New pages and recurring sections
- New content planned every month
- Ongoing measurement and remarketing review
- Priority response
[ guarantee ] Free of charge
Every delivery includes, free and without signing up for maintenance, a 30-day guarantee to fix build-related bugs. That's my responsibility, not a service I charge for.
[ honesty ] What I don't promise
Maintenance feeds your ranking, it doesn't buy it outright. I don't guarantee a specific position or a timeframe: authority is built over time and with external signals that don't depend on the code alone. What I do promise is that your site won't fall behind just by sitting still.
[03] Questions
What people usually ask.
Do you guarantee the top spot on Google or in the AIs?
No. I deliver the site technically ready to be found and cited from day one, but no specific position can be guaranteed. A new site's authority is built over time and with external signals that don't depend on the code alone. Maintenance feeds that process, it doesn't buy it outright.
What does the maintenance plan include?
Content updates, freshness for ranking, security reviews, and, if the site uses a platform with plugins, their updates. The goal is to keep the site recent, because AI assistants tend to cite what was updated recently.
Why does a site need maintenance if it's already finished?
Because the systems that now answer for people reward what's fresh. A website that sits still starts losing ground on its own against competitors who do update. Keeping it alive is what keeps you the answer six months and a year from now.
Is maintenance mandatory?
No. The initial delivery is yours and works on its own. Maintenance is a separate, recurring, optional service. It includes a guarantee to fix build-related bugs during the first 30 days, free of charge.
[ → ] Next step
Want to still be the answer next year?
Tell me what your site is like and how often you change things, and I'll tell you what maintenance pace suits you.
Let's talk →