Real doubts, answered for real.
This isn't a collection of basic questions written to please search engines. These are the commercial doubts people bring when they write to us, and a few myths worth dismantling before starting. If yours isn't here, write to us and we'll answer it just the same.
No WordPress, no Wix, not frozen either.
Does Index01 use WordPress, Wix, or templates?
No. We build every site with our own code, no templates or site builders. It's not purism: a custom site loads faster, doesn't depend on plugins that expire, and doesn't look like anyone else's. WordPress and Wix solve a different problem, publishing fast with what's available. We solve the problem of being found and cited.
Can a static website be edited later?
Yes. No admin panel doesn't mean the site is untouchable: a text, a price, or a photo changes in minutes, and we make the changes for you. If you want a steady rhythm of updates, that's what the maintenance plans are for. Static means no parts that break on their own, not frozen.
Does Index01 build online stores?
Yes, when the project fits the way we build. Catalogs and reasonably sized stores integrate well with modern payment gateways without sacrificing speed. If your operation needs a large commerce platform, with huge inventories or complex logistics, we tell you honestly in the first conversation. That honesty is part of the service too.
Do you only work with businesses in Miami?
No. We're based in Miami, but the studio is remote and works with clients wherever they are, in English and Spanish. The whole process, from diagnosis to approvals, is designed to happen at a distance and in writing.
What can be promised, and what can't.
What's the difference between SEO and AEO?
SEO optimizes for the results list: making your link show up when someone searches. AEO optimizes for the answer: making an AI assistant cite you as the source when it answers for that person. They're built together, because AEO rests on solid technical SEO, but they aim at different places. Most websites still compete only for the list; that's where the advantage is.
Can you guarantee that an AI will recommend my business?
No, and we recommend distrusting anyone who guarantees it. Nobody controls what ChatGPT, Gemini, or Google answers. What can be done is building the site to maximize the odds: structured data, separate citable pages, fresh content. We prepare the ground; authority is built over time.
Why can a fast website be better for a small business?
Because speed is one of the few advantages where a small business can beat a big one. Every second of load time costs visitors, especially on phones, and search engines measure it with Core Web Vitals. A light site converts better and ranks better without paying more for ads.
No fine print.
How much does it cost to build a website with Index01?
It depends on what you need: a one-page credential, like a press kit, doesn't cost the same as a complete multi-page site with measurement. As a reference, a complete custom site usually falls between $1,000 and $5,000, and a small piece costs quite a bit less. You always know the total price before starting: a clear written agreement, a 50% deposit, and the rest before launch, with no surprise costs later. And if what you do interests us and your budget falls short, tell us anyway: sometimes we find a way. We decide that case by case, in the moment.
Who owns the code and the domain?
You do. The domain is registered in your name, the accounts are yours, and the site's code belongs to you once the final payment clears. If tomorrow you decide to work with another studio, you take everything with you. We don't believe in hostage clients.
What happens after the website is published?
Thirty days of free warranty to fix any error of our own construction; that's our responsibility, not a billed service. From there you decide: keep the site alive with a maintenance plan, or take it as is and update it whenever you want. The delivery works on its own.
Why doesn't Index01 have a traditional portfolio?
Because we prefer to explain the decisions and results behind a project, not turn our clients' work into decoration. A mosaic of thumbnails says little about what matters: what the problem was, what was decided, and what changed. Some projects appear in our notes when they help show a technical solution or a useful lesson.
Ask straight. We answer just as straight.
Tell us what you do and what's holding you back, and we'll answer clearly, even if the honest answer is that we're not what you need.
Let's talk →